Evaluation- Screenshot analysis

Screenshot 1- This is our primary establishing shot which introduces our trailer, 'Betrayal'. This was shown through a fade in transition, with diegetic hip hop music from the car. This was an effective way to introduce our characters without physical revealing their identity to begin with. This is due to the association of loud, hip hop music and youths, being seen as irresponsible and stereotypically careless individuals. We used a long shot to medium panning shot to ensure that the focal point was on the car, to emphasis the importance of it and the people within inside it. The natural lighting allows us emphasis the the change in atmosphere, which is shown in later sections of the trailer. We have angled the camera so that you can see slightly down the road however the car is initially out of shot. As the car comes onto the shot the non - diagetic sound comes in from quiet to loud, this goes with the flow of the car as the camera pans slowly following the car round. The main reason we wanted to show our characters in a car was so that the audience could get a feel for the age of the characters and therefore  sympathize or relate to them. This will make the impact on the audience even stronger.

Screenshot 2
Screenshot 2 is of our institution. We were able to design and create this institution our self which enabled us to make the institution suit the genre of the film, horror. The main reason for this is because we have dark and gloomy colours shown which conforms to the conventions of a horror institution.

Screenshot 3
Screenshot three is of two of our protagonists. It is a medium shot and allows the audience see the characters which will allow them to relate and get to know the characters. Due to the closeness of the characters, it shows that they have close and good relationship, therefore making the audience relate to them. This will then allow them to find the trailer more scary and intimidating to watch as they will either feel as if they know the characters of feel as if it is happening to them as they can relate to them. This therefore means they would continue watching the film.

Screenshot 4
This screenshot is of our font. The simplistic and old looking font makes the font eerie and suitable for a horror genre. We have kept it the same font as our main title which allows us to have a recognizable feature of our film and therefore when the audience see's this font title they will be reminded of our film. We have chosen to have our font colour white with a black background because it means that there is a high contrast in colour and therefore means that the writing stands out well and is easy to see for the audience. Having the background black and the font white has different colour connotations which could reflect the film. The white connotes to purity and innocence, in which its engulfed in evil, death black, which are the connotation of this colour.
Screenshot 5
The reason I have taken a screenshot of this shot is because it is one of my favourite shots within the trailer. This is because its the first shot which initiates the first pace editing of the trailer. The use of the diegetic music of the axe dragging against the concrete creates an unnerving sound, which is very effective for our horror trailer as it creates suspense and conforms well to the typical conventions of a
horror film. The camera angle and the duration of the shot  make this shot effective because we have used deep music with the non diegetic sound of a heavily breathing gas mask and also due to the length of the shot being quite long, it makes the audience sit on edge as they think something is going to happen. As this shot is one of our longest shots, we wanted to make sure the suspense was built up the correct amount in the audience to make sure that the finale shot where we want the audience to be most scared is effective.
Screenshot 6
The reason I have screen-shotted this shot in our trailer is because I think that it is a very effective shot. It has been put in during our fast pase editing part of the trailer which means it can only be viewed for a short period of time by the audience however I think that this makes it even more effective. the way that we have angled the camera (low angle) helps emphasize to the audience that the antagonist is extremely terrifying because the low angle makes the audience feel vulnerable
because they are being looked down on by the antagonist. I like how there are the outlines of the trees in the background as it reminds the audience that they are in the middle of the woods which can make them feel even more scared as they'll know that the protagonist is isolated with no one to help them.
Screenshot 7
This next screenshot is one of my favourite shots of the trailer and has also been one of the most recognisable and favourite shots from the public. The main reason for this is because it leaves an
enigma, creates suspense and causes the audience to jump during the fast pase editing, this intrigues them into watching it and makes it very memorable. By having the shot at a low angle it means you can really see the girl being dragged however can not see who is dragging her. This leaves an enigma and make it even creepier as there is a hidden identity.

Screenshot 8
This is a long shot of our antagonist swinging on a swing in a park. This comes across as a establishing shot because it is a change in location which leaves an enigma to the audience as to why and how he got there. However, this could make the audience confused as this location is only seen once. On the other hand it could reflect the youthfulness of the antagonist and provides an additional disturbance ot the character. The gloomy sky on the background makes the shot even better as it conforms to the conventions of horror films as they tend to have gloomy dark skies.

Screenshot 9
This was our last shot of the trailer. This, in my opinion was a very effective ending to the traiel. This is because its memorable due to the scare factor we created. The close up shot we used was to
provide minimal vision (with the addition to dark lighting) which makes the audience feel frightened as they are expecting something to happen- ideal for a horror trailer. The close up shot also allows us to reflect and emphasis how terrified the protagonist is as you can see the fear in her eyes and expression.

Screenshot 10
This is a screenshot of out main titles. We have used one of our main antagonists as the background image to make it flow into our trailer better as we decided to have a different shot as our ending shot. This has been done in a few other horror trailers however we decided to do it to make out film original and not the same as all of the other horror films. We have put an effect on the titles so that it flashes an inverted colour. This looks creepy an can link into the flashes between life and death which makes the audience be intrigued into seeing what happens in the actual film.

black is because it will them easily flow into our next shot as we have tried to keep our shots fairly dark so that it conforms to the conventions of horror films and will come across more creepy to the

audience. The font at the end of the trailer was altered slightly, in fomr of colour scheme used. We
used white and red font, which makes this shot effective. This is because the important information is in red therefore expressing and emphasising the importance of it, therefore would stay in the audience's mind. Adding this marketing to the end of the trialer would make the audience want to research it, and therefore find out more, and creating more of a 'hype' for the film.