Thursday, 1 January 2015

Font Research- Magazine puffs, sell lines and anchorage text

Font 1
This font, as you can see, is called 'Rosario' and it comes in four different formats. This gives us a variety of choice on which format to use for different features of the magazine, for example 'Rosario Italic' could be used for the anchorage text to display information, whereas the 'Rosario Bold' could be used for the sell lines of the magazine as the are bold therefore stand out form the magazine cover more. This font is also very simple and easy to read, which is a key feature as we want the audience can read it from
various distances. Due to the simplicity of the font, it would be associated with a range of film genres which could be present with on the cover.

Font 2
Automatically from looking a this, it reminds me of an old fashion court files font, which would confuse the audience as they would be expecting a lot of the cover to be based on our films and horror films. Also this font is very hard to read, especially if it an image was behind it, therefore not ideal for us to use it.

Font 3
'Blockhead Regular' gives has three different formats; regular, bold and fat. This, again, gives us an option of which ones to use. However, easy to read up close, if the magazine was on the shelf, it would be rather hard to read therefore not effective or efficient to use for a magazine cover. The rounded edges and techno like design of the font connotes to sci fi like atmosphere, of which we would prefer to have a eerie/ horror sense due to the magazine main image being our horror film, 'Betrayal'.

Font 4 
This font is simlar to font 1 due to the simplicity of the font. However, this font only has one type of format which doesn't give us much options, which is required due to the different features which on consist on magazine; puffs, anchorage text, sell lines etc. Although it does not give any options it is easy to read as the letters are spaced out evenly therefore clear. A suggestion would be mixing font 1 and font 4 together; however that would disrupt the continuity of the cover as from research of magazine, the font is all the same, except from the mast head of the magazine. Therefore this means that this font may not be ideal to use for our horror magazine cover.


 Font 5
This font is very effective as it creates a eerie like atmosphere of which is due to the bulb like ends of the font. This font also gives us two options; either regular or bold, which are the important types of formats as one can be used to attract the audience and the other would give more information about it. This is also similar to our font we used in our trailer, which could be an advantage and a disadvantage. The advantage being that it would not disrupt the appearance of the magazine. On the other hand, using similar font of which the title of our film would be in, could make all the information seem as though it is only linked to the film. Therefore only attracting one type of target audience (horror fans), which would be good but adding small sell lines about other films would attract a even larger audience.

Font 6
These fonts are have more of a intricate design with complex patterns added on to the font. In my opinion, if this went onto our magazine, it would make it tacky and come across childish. This would mean completely missing who our target audience, meaning no one would buy the magazine due to contradicting images; having a horrifying image form our horror film, with tacky childish typefaces. Due to the tackiness and designs of cobwebs on these fonts, it would make our film magazine cover child-like and therefore not professional looking or effective.


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