We decided very early on the process that we wanted to use a
simplistic choice of font. We found that the more simple it was the more
sophisticated and grown up it looked. In the 80's a lot of horror
films used very detailed and intricate fonts in a bright read to signify
blood, now that's it’s become over used it has started to look
incredible tacky and cheap looking. Because the film is a mix between horror
and thriller it also means that we have to combine ideas from both genres.
Although simple is normally portrayed as bold, we have chosen a quite thin text
which makes it seem more sophisticated, but so it’s clear what genre of film
our trailer is for there is a bit 'wear and tear' making it look
scarier. The text is also not completely straight which makes it looks
like someone may of wrote it the uneven look could signify the ups and downs in
the story. Like I said earlier in the 80's they used red fonts however we have
chosen very plain colours, black and white depending on what looks best with
the background. Both colours go with anything however one may work better or
stand out more than the other. Having the font in capital letters also means it
will stand out more and make more of a statement.
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