Target Audience Research- The Cabin in the Woods

This film is called 'The Cabin in the Woods', which is involves blood, pain and discomfort throughout the film.
As you can see the film was given a certificate 15 as there were no viewer below the age of 15 who could watch it. This film was heavily dominated by 15-24 year old due to having a percentage of 65. This may have been due to the supernatural alien like section within the film as these elements appeal to the younger generation. It may also be due to the the location used, as youngsters usually go camping with their friends in woods and forests, which may make them watch the film as it means it is relatable. One final reason is due ot the protagonists being a group of friends, which increases the ability for the audience to associates themselves with the film, as they would feel as if this could happen to them,
The statics for gender states clearly that the film was more appealing to men than women. This could be due to the similar reason I said before; may be due to the alien like events which subverts to a stereotypical horror. The film also involves bucket loads of blood, which is furthermore appealing to males as stereotypically them like this within horrors.
The class statics show that C1 class was the most popular with a percentage of 34. This is the working class in which consists of a range of ages. Due to not being realistic as there is the alien fantasy element to the story, it may not appeal to the upper class as, stereotypically, they prefer to watch more realistic films, such as dramas, documentaries or to a certain extent, horrors which are very realistic that could actually happen. With this information, it tells me that the trailer should be as realistic as possible as it would provide us with a much larger target audience, therefore more popularity and more of a profit would be made.