Target Audience Research- The Strangers

The age statics automatically tells me that the certificate was 15 and above and there are zero percentage below the age of 15. Ages 15-24 was the dominant age group which watched this film production. This conforms to the stereotypical age for a horror as this age bracket is usually the target audience for horrors. This is because elder people are more mature therefore not a passive audience so do not believe everything they see, where as the younger less mature generation would think this could happen to them.

The gender results subverts the stereotypical target audience for a horror film due to the majority of the audience being female. As you can see, 60% of the audience were female whereas 40% were male. This could be due to the protagonist being played a by a women, 'Liv Taylor'. this means that the female audience could associate themselves with the film more as they can picture themselves in the position of her. Having a female as the main character subverts to the stereotypical horror as usually the protagonist is male who rescues the damsel in distress. Having used this subversion, could be the main reason the the high number in women watching the film. However 40% of the audience is male, which could be due to the protagonist being attractive. Another reason is that it could be due to having the less dominant protagonist, as he is a man, which the male audience can associate too.

The dominant class who watched this was DE class which are the semi skilled or non- working class. This could have been the high majority of the audience as they are not in full employment, which means they had more leisure time, and due the character being 'Liv Taylor', this may be why they watched it. However AB class which are the upper/ middle class who are professional in the full employment job, has a percentage of 29%. This could be due to the main reason why there are so many women within the audience; the protagonist being a women. Also it could be due to the realism of this film as this could easily happen to anyone, especially as the film is based on a true story.