Inception
The main focal points of this magazine
cover is obviously the title of the film and the well-known actor Leonardo DiCaprio
which is standing in the centre. Having one of the main focal points Leonardo
would attract a large audience who likes the films he is in so they would buy
the magazine, therefore a unique selling point. Having him also on the front
cover shows that he will be the main character of the film due to him being the
only one on the cover but the way he is dominatingly standing as if he is more
superior as a slightly high angled shot is used. The use of miser end scene in
which the character is wearing and holding tell us that the genre of the film
is action so the target audience is mainly action fans. The use of the gun and
in a smart black and white tuxedo, reflects that this is an action film. The
suit also goes with the colour scheme in the main image, the man and the
background. This black and white sombre effect creates an eerie and dreamlike
atmosphere which could symbolise what the film is about. In the background of
the main image is an uneven pattern of high to low towers or blocks of some
sort, which could indicate the location of the film.
In the centre of the cover is what we
believe to be the name of the film, 'Inception'. We believe this due to the
placement of it as it is in front of the tall slender figure. The title
'Inception', suggests danger and urgency which is emphasised by the boldness
and connotation of the colour red. The background pattern is also on the font
which suggests that this may be an important factor of the film as it is
repeated. The font is the same colour as the masthead of the magazine which
suggests that it is as important as the masthead, indicating that this is one
of the biggest blockbuster films out, therefore intriguing the audience to
learn more about it. The masthead 'Empire', is in its traditional same font,
which is used in previous magazine covers I have researched, which suggests
that this font is associated with this masthead, therefore iconic. The font is
also placed behind Leonardo suggesting he is a very overpowering character or
film, which is taking over this magazine. Therefore to a certain extent lots of
information about this film inside.
The slogan of the film ' The Matrix meets
007 "on steroids!"' promotes the film especially to the target audience.
Comparing the film to one of the greatest film 'The Matrix', promises the
audience that this is no film to miss, which is a unique selling point as they
this would attract the audience to watch it. Also comparing the film to '007',
one of the most iconic figure around, James Bond' furthermore emphasis the
greatness of the film and would not only attract 'The Matrix' fans, but would
also attract the 'Bond' fans too. The use of having the slogan in white font allows
it to stand out from the background and therefore emphasising itself.
There are many sell lines on the cover,
which are advertising numerous other films, 'Batman 3', Toy Story 3', 'Let Me
In', 'Thor' etc. Having these present on the film magazine allows the audience
to see the other contents within it, therefore attracting all these audiences'
to buy this product. The title of the sell lines are in large, black, bold
font, which allows them to stand out from the background but also not allowing
the title of the film to dominant the whole cover. These sell lines are edited
at an angle, which creates an film the all of them are attracting to the figure
in the centre of the cover, which further emphasis the dominance this film may
have. This placement also provides depth to the cover making all the elements
on the cover stand out and become eye-catching. This cover is very factual compared
to 'The Hulk' cover I analysed earlier as that had very minimal information on
it. Underneath the sell lines is anchorage text, which gives more information
about each film. This automatically gives a little more insight of the films,
therefore attracting them even more.
The skyline of this magazine is 'The Dark
Knight Returns...’ which advertises a different film to the main image. Using
this as the skyline suggests that this is another huge film. All the film names
on the cover are all of the same genre suggesting that this film magazine is
mainly aiming at the action fan audience. This tells me that within my magazine
cover, if we mention other films they should be of similar genre, so it does
not disrupt the colour scheme or atmosphere of the cover.
The circle on the main image, however,
disrupts the magazine cover due to the colour being gold. This is a silly
design which, in my opinion, disturbs the main focal point. Having it gold
suggests that it is important and precious information as these are what
connotes this colour. In my opinion this should it be in white or black font so
it would complement with the colour scheme of the rest of the cover, rather
than disrupting it. What I also feel is that the puff located at the bottom
lefty corner disrupts the magazine cover as the font is not the same or similar
to the rest. Having this makes the writing out of place, which is a poor design
the editors used. One more negative about the cover is that the email address
of the magazine and the phrase 'The world’s biggest movie magazine'. As it is
in white you can barely see it, which is disappointing as this cover is very
impressive except from these few negatives. This phrase should be in black and
bolder font so that the audience would know it’s one of the best film magazine
around. This could have been a unique selling point as the audience would buy
if they were interested in films, as it is the biggest one around.
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