Evil Dead
Sometimes magazines do not focus on one
particular film but instead they have many, which this magazine is a great
example of. This magazine is called 'Scream' (the mast head of the magazine),
which automatically expresses the genre of the magazine being
mainly dominated by horror films. The use of the font is very
childish, due to the red dripping effect used upon it. When looking at the
whole magazine it comes across very childlike which contradicts with the target
audience it is aiming at- older audiences due to it being horror. The font used
and the phrase ' blood, guts, gore and more' is very cringey and would make the
majority of people to purchase an 'Empire' magazine of the shelf. However, the
use of the main image would attract some horror fans as they would be wondering
who this girl is and what is she doing. Stereotypically, the main image is
usually the main focal point of the cover, but in this case it is not. This is
due to the overwhelming amount of information on the cover. However, the use of
mise en scene if make-up makes the girl seem dirty and something you don't want
to mess with. The low angled shot makes the character seem as though she is
coming out of the ground, connoting that she may be coming from hell... The low
angled shot is also a close up which means you cannot see much therefore giving
little insight about the character and the location of the film. This could
increase the curiosity of the audience.
The taglines/ sell lines are very large
compared to many other magazine covers I have analysed. Within this cover they
are very overpowering which makes it hard to focus on one element of the cover.
This, to me, makes it unappealing and unattractive as there is so much going
on, therefore making the audience pick up another magazine instead of this one.
There is no unique selling point of this magazine which would make the audience
not purchase the magazine. The sell lines involves actors which are not very
well known compared to others. This could work as a disadvantage and an
advantage. The advantage is that it may make the audience want to read the
magazine to find out more about them. But more likely it would act as a
disadvantage as the audience wouldn't know them they wouldn't have much care
for them.
This magazine has a clear target audience,
the horror fan base, through the use of the dripping red font connoting blood,
and the use of the cover being dominated by horror films and phrases. This
magazine therefore isolates a large portion of the public as it only appeals to
the horror fans and male audiences due to the dark colour scheme. This is
slightly odd as many people think girls buy a lot of magazines. However, as this
magazine is a horror one, the colour scheme is perfect as the colours are dark
and nearly all the colours compliment them.
The title of the film 'Evil dead' is the
nearly as big as the mast head of the magazine which is fairly odd as the mast
head tells the audience what magazine it is. The font style used is sharp and
jaggered, which subverts the stereotypical style of font which horrors use as
they are traditionally simple and similar to roman Arial. This font makes the
film seem as though it is more action than a horror due to the slanted letters
and the hand reaching up.
The puff in this magazine is the
'Exclusive interviews'. This would attract the audience as they are exclusive
to this magazine.
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