The skyline of the 'Total Film' is used to advertise another film 'Prometheus', which would increase the popularity of this film as it would allow the target audience of 'Spiderman' and this film to buy and read this magazine. This skyline also act as a puff as they are providing sneak peeks behind the film, which would appeal to the audience as they would to know what it could be, therefore more people would buy this magazine. The puff provides intrigueness, making the audience in wantign to buy it; a clever unique selling point. Having the title of the film in yellow font and the rest in white, allows 'Prometheus' to stand out therefore emphaisising the importance of the film. Also withint he skyline is a image of teo people, which suggests that they are part of this film. This gives the audience an insight of who is in this film, however, as they are placed within the corner of the magazine cover, it suggests that this isn't as big as the film within the main image. In comparison, the 'Entertainment' magazine doesn't have a skyline in steady they have the word 'Spidey' in big, black bold letters. Having the absent of a skyline implies that the cover mainly dominanted by the film within the main image. This is reinforced by using the word 'Spidey' at the horizon of the magazine as this is an iconic name for the masked superhero within the centre of the cover. If I was to design a magazine I would probably use a skyline, to give my target audience an insight of either another film or our production as it would bring in more of an audience. However the cover will be heavily dominated by our production as that will be what we will be trying to sell. Also I would use bold font like both these magazines use, therefore making my skyline stand out, allowing the audience to be able to see it and want to purchase the magazine.
The masthead of the magazine says 'TOTAL FILM' which is in bold, white font. The word 'total' is within the 'F' of the masthead, which is a clever way of allowing more space for other elements to be applied onto the cover. It also looks very orthentic and would be recognisable if anybody saw it. The white allows the masthead to contrast from the background therefor emaking it eyecatching. Having the mast head sayiing 'Film' automatically tells the audience the genre of the magazine. Using the main image overlapping the the mast head, indicates that this film magazine is so popular people don't really need to see the whole name.
In comparison, the 'Entertainment' magazine also has the main image overlapping the mast head which suggests that the magazine is very popular as they don't need to see the full name of the magazine. the mast head is also in a white font whcih allows it to come into the foreground, however, it isn't the most eyecatching piece of font on the cover. This mast head is overpowered by the word 'Spidey', which is centred above the mast head and therefore suggesting the dominance it has not only over other films but over the magazine. Having this word in solid black colouring suggests that this is the unique selling point as this is such a big film, therefore the audience would purchase the magazine regardless of the brand of magazine. Furthermore, both these magazine mast heads have a similar design as they both have words within them such as, ' weekly' or 'total', which suggest this is a popular design to use; either for saving space for other elements for the cover or that it is attractive or even both.
The anchorage text used in 'Total Film' allows the audience to get an insight of the magazine. It says everything which is new about the film, which would attract the target audience; comic con, action fans. Having the repetition of 'New' emphasises the changes the film has and makes the audience want to know more about all this new elements to the film, therefore purchasing the magazine. In comparison to the 'Entertainment' magazine, the anchorage text has gone for the same approach of saying how new the film is and all the new elements which will feature in the film. The phrase ' And a daring plan for the franchise's future', makes the audience feel on edge with excitement as they want to know how, (enigma code), and therefore buying the magazine and even seeing the film.
The main image within the 'Total Film magazine uses a a slightly low angled meduim shot, which allws the audience to see all the vital elements of the character. Using a low angled shot also makes the audience feel less superior as they are looking up at him. On the other hand it could suggest the amount of power and dominance he has over people, or even that he looking over people in a protective sense. An enigma code used in this main image is why is he looking away from the camera; has he done something wrong, or is he hiding his identity? Having him facing away also allows the audiecne to see the iconic icon of a spider, which would attract all comic con fans, action fans and a lot of the male audience. This therefore is a unique selling point as it would make these audiences want to see it due to the how iconic it is. The 'Entertainment' magazine main image goes for a completely different approach, involving the heroine of the film. Having used a female within the image would attract the male and also female audience; male would appeal to the attractiveness of her and the female would appeal to the romance element which is created within the main image. By using the female creates an symbolic code as it suggests there could be a romance occurring in the film due to 'Spiderman' holding her in one arm; therefore an action film involving a romance genre. In both covers they show the iconic 'Spider-Man suit' which is again is an unique sellig point due to how iconinc the costume is. This also gives an insight of the genre, action, and that it involves superheroes. The female furthermore has very light blonde hair, which mkes her seem very innocent which is reinforced with the protectiveness of the superhero (enigma code). This appearance of the women follows the conventions of an action film as when a women is within the film, she is usually seen as desirable and innocent, exactly what the main image has achieved here. Unlike the the 'Total Film' magazine the 'Entertainment' magazine uses a deep focus , whcih allows the audience to see everything, even the background of the shot, which gives the audience a sense of where the film is set. However, the 'Total Film' magazine has no location for its background which therefore creates an enigma as the audience wouldn't know where the film is set. On the other had it could suggest that this superhero goes anywhere that needs help. Both main image covers are both very effective, in my opinion, as they both create enigmas and portray the film in a different ways. For example, the 'Total Film' magazine uses the lack of location or other characters to, firstly, give no indication of what could happen within the film and secondly, suggests that he is alone warrior and works best on his own due to the absence of characters and the tensed body language. In contrast, the 'Entertainment' magazine uses the female as the enigma as we don't actually know who she is and how she is involved withini the film. I would probably use the the 'Total Film' main image design as it creates many enigmas which would attract the audience into purchasing the magazine.
Ususally on magazines there are puffs, which are used to attract the audience to buy the magazine as there is exclusive elements within the magazine. The 'Total Film' the word 'Exclusive' and talks about the 'Spiderman film', which is unique selling point as they are implicating that the 'Spiderman' information is exclusive. Having this with the title of the film, suggests the importancy of it, therefore emphasis how exclusive it is. The 'Entertainment' magazine doesn't use puffs, which could be a disadvantage. However, due to the whole cover being heavily dominated by one film, a puff isn't really needed as not all the information of the film should be released. When designing my own magazine cover I would probably have one puff, such as a free poster, as it would attract the audience and it will link to our production as it could be one from our trailer we are producing. The only thing which could be a drawback is that the puff has to suit the colour scheme as if it doesn't it would make the cover look tacky and would not suit our target audience.
There are many sell lines on the 'Total Film' magazine which are advertising other films and information about the contents of the magazine. Sell lines , such as, '20 Greatest' and 'Total Recall', would attract even more popularity for the magazine as these audiences of these films would like to read and find out more about the film they like. These sell lines also have nothing to do with the main image of the cover, which the advantage is that it emphasises the vast amount of the information in the magazine. However having lots of these sell lines could disrupt the atmosphere the magazine is trying to create through the main image, which is a disadvantage too having this amount of sell lines. One of the sell lines, which is placed at the foot of the magazine acts as a sort of oxymoron or having very contrast things next to each other, for example, 'Thor does F1'. Having used these phrases would intrigue the audience as they would want to know what these all mean. The 'Entertainment' magazine has very minimal fonts on the cover, which may be due to keeping the continuty of the cover, or on the other hand, wanting to emphasies how massive this film is going to be, therefore no other sell lines are needed.
The font use in 'Total Film' is all very bold and ranges in different sizes, corresponding to the importantness of it. Having the font bold allows it to stand out from the background and makes it easy to read. The colour of the font mainly suits the colour scheme and atmosphere of the cover, except for the use of the yellow colour. This yellow font doesn't really suit the eerie and powerfulness atmosphere, which disrupts the continuity of the magazine. The font in the other magazine is white and black which compliments the coliur scheme of the magazine and therefore looks very effective.
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