Lionsgate was formed in Vancouver by a Canadian Entertainment company.
As of 2007 their headquarters are located in California and is one of the most
commercially successful independent film and television distribution company
the North of America. This institution has distributed and produced productions
from, television programmes, family entertainment to motion picture; providing
us, the audience, with a range of cinematic experiences. Lionsgate has produced
a large majority of film which have been hit box office success, such as the
films, 'Kickass', 'Rambo' and even the most loved franchise 'The Hunger Games'.
From doing some background research on this institution, I have found that a
large proportion of their films are for a similar genre, which are thrillers,
Action, and dramas. However they have produced and distributed a fair share of
horror films, for example, the 'Saw' franchise films, 'My Bloody Valentine' and
even 'The Last Exorcism'. Although they have produced and distributed horror
films, this institution isn't primarily known for them as only a few have had
success. From even further research, I discovered horror isn't their specialty
for forte. This is important to know for my research into my film trailer as I
need a suitable institution to distribute my production. Due to the research I
have found, this institution may not be ideal for me as I believe my film
trailer would need to be distributed from their track record, just for horrors,
it hasn't been up to scratch.
Twisted Pictures
Twisted Pictures was
founded in 2004 by Evolution Entertainment's Mark Burg, Greg Hoffman and Oren
Koules. This institution has grossed more than half a billion dollars from one
of the most well-known horror series and sequels; 'Saw' films. Twisted Pictures
aims and primarily focus on the horror genre, producing such films as 'Saw' and
'Texas Chainsaw 3D'. This American independent film company as many
competitors, including 'Hammer Film' productions. Due to this institution being
a horror specialist it, it shows me that they have a lot of potential with
advertising and producing our film trailer. In comparison with 'Hammer', I
would say this institution follows the conventional horror films, of primarily
using blood and gore to create a disturbing atmosphere; whereas Hammer does not
focus on this element as much, but more of a storyline to their films. 
Warner Bros
Warner Bros is another of many American film companies, which
has dominated the film industry during the 20th and 21st
Century, This institution is very successful as they do a range of roles such
as licensing productions, marketing all forms of creative productions
and distributing and producing media. They have been involved in
the 'Harry Potter' franchise, by distributing and producing these films and
also been involved trilogy of 'The Hangover'. Warner Bros are dedicated in
producing a variety of genre, from comedy and action to thriller and horror.
Due to me making a horror trailer I am very interested in the horror element to
this institution. They have been distributors for horror films such as 'One
Missed Call', 'House of Wax', 'Sweeney Todd' and 'The Orphan'. These have all
been successful horror films, which were marketed and distributed at a high
standard through the use of multi-platform device; laptops, phones and
television. When comparing this to 20th Century Fox, I realised that Warner
Bros horror films were more well-known and successful then the ones produced by
20th Century Fox. This is due to 20th Century Fox focussing on specific genre
whereas Warner Bros focus on a range of genres from action to horror. Due to
this institution success for horror films, this may be a good institution to
use for our as it would mean our horror trailer would be marketed correctly as
also being distributed by them would lead to more success for our trailer, due
to their past track records for this genre of film.
20th Century Fox
I have researched 20th Century Fox to see if this institution has the
potential to distribute and produce my film trailer. From my research I have
found out that a large majority of their films were comedy or family genre
films such as 'Night at the Museum' and 'Diary of a Wimpy Kid'. This automatically
tells me that they may not like producing or distributing films that are horror
based. However, I researched a little further, which led me to discover that
they do like to distribute horror films such as 'From Hell', 'Shutter', and
'The Haunting of Molly Hartley'. However, this institution prefers to
distribute horror films rather than produce them, which they do very effective
through using multi-platinum devices etc. As I am producing a horror genre
trailer I need an institution which would distribute and produce my trailer
effectively, so it can gain the success it deserves. As 20th Century only does
distribution it gives me an opportunity to use them for the distribution
aspect, as they could make my film go worldwide. 
Hammer films
Hammer institution is UK Film Company in which it is known best for a series
of Gothic Horror Films that were produced during the mid-1950’s until around
the 1970. However this institution has faced many obstacles which has lead them
to becoming more powerful in the film industry. During the 1980's the company
lost funding from America which led to the institution shutting down; however
in 2000 the company announced they will be reopening and produced their first
film in 2007. From analysing and researching other institutions which
distribute and produce horror films, this is the only British one. If I do use
this institution it would let the audience know that my film trailer was made
by an independent company that are British. Comparing them to the other
institutions, Hammer, is a very small company, which suggest they have lot
smaller funding ratio. This could mean that my trailer may not get distributed
as well as it could due to the lack of funding’s. However, due to this institution’s
forte being horrors it would give my film trailer more potential due to this
company knowing how to sell and distribute horrors. This may be a potential candidate
for our institution as they will know what to do to gain the best popularity
and outcome profit for our film.
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