From the trailer, you can generalise the storyline in whihc would take place. Main character is put into prison for a crime he didn't commit. This crime seems to be linked to a car crash whihc occurred during a street race. The man gets released from prison and obviously has anger he needs to use for the revenge of the man who set him up for the crime. His revenge is achieved through the same way the crime was committed, street racing. This involves action filled stunts and ultimately our main man either succeeds or doesn't. This plot is obviously aimed at more of a male audience due to the use of high speed chasing, sport cars, explosions, stunts and so on. These elements are all stereotypically associated with the male population as these are what stimulates the adreneline buzz and their interests in films. However, using attractive actors, such as Aaron Paul, Dominic Cooper and Scott Mescudi, would attract the female audience as their fan base has high percentage who are women; especially Aaron Paul, due to playing the character 'Jesse Pinkman' in the TV franchise, 'Breaking Bad'.
The establishing shot of the trailer is of a prison, which sets a solemn and sombre atmosphere (pathetic fallacy), which people obviously feel when they are caged up like animals. Having this as an establishing shot tells the audience that crime will be involved in this film and but also gives a sense of the character, as being someone who rebels against society. The high gates makes the prison look secure and protective from any escapes, which makes the people inside feel like cage animals. The pathetic fallacy is furthermore used by the dullness of the sky and climate, reflecting the feelings of regret and punishment that the prisoners feel. The non-diegetic music is a low tone bang, similar to a thick book being dropped onto a wooden table, which emphsises the opening shot as being important. The use of the non-diegetic music is in sync with when the shot comes onto screen, which makes the shot seem like a statement, which is reinforced by having the absent of transition, The use of a high angled long shot makes the prison seem less superior as we, the audience, are looking down at them, which could of been used to emphasis that convicts are seen as small and less superior people of society.
The first piece of dialogue used is 'I spent two years thinking about one moment'. As the character is in a prison, which was represented by a long low angled shot, this 'one moment' is referring to the event whihc caused him to be in prison. The audience is forced to think that the moment was a racing event, due to the zoom dissolve transition used, as this transition acts as a flashback. When the character is saying this, it is a close up of his character stretching out his neck, which emphasises the frustration he has. This is the first glimpse of Aaron Paul's character, which acts as a unique selling point (USP) as this would increase the popularity of the film vastly due to his multi-million fan base. Due to the use of mise en scene, through clothing, makes the character seem less threatening but mroe innocent due to the white t-shirt, that connotes this. The use of 'the moment' being referred to as 'the moment' emphasises that this is where the storyline of the film begins. The use of fast racing sport cars follows the conventions of an action film, which most definitely appeal to the male audience, who watches this trailer and film. This shot also allows us to see the different colour of cars, which is important for explaining the reason why he is in the jail. The internal close up shot of Aaron Paul's character shows that he was in the silver car.
Another flashback transition is used to return to the characters face, who is continuing to walk at an angle to the camera. While he is walking, a voice over of his voice says, 'He set me up', which is followed by a close up shot of a man in the red car. Having this placement of shot implies that this person 'who set him up', is this guy in the red car. This tells the audience that the plot of the storyline maybe getting revenge on this guy. This shot is followed by a POV shot of the red car smashing into the white car, causing it to spiralling into the air and explode. This point of view shot makes the audience feel as though this is them in the car, therefore an effective shot. This montage of shots acts like a storyline flashback of what consequentally made Aaron Paul's character be imprisoned as these shots suggests that the guy in the red car framed him for the murder of the man in the white car; perfect example of being in the wrong place at the wrong time. Having the red car crashing into a white car creates a symbolic message as red connotes danger and evilness whereas the colour white connotes to purity and innocence. This therefore emphasises the antagonist of the film is, through the use of mise en scene of the cars.
The end ofthis montage of shots is a very powerful phrase 'And that is what I can't forgive'. When he is saying this the use of ambient sound of the metal gatess of the prison opening, buildings up the tension and powerfulness fo the dialogue. This dialogue compliments perfectly with the shot as it creates a ery tense atmoshpere, but also makes the audience andreneline build as this is where he will begin his revenge. This opening of the prison gates also creates a symbolic metaphor of a wild animal being released into the wild. the use of the non diegetic music increase in volume and therefore builds tension, within the shot. The black block transition suggests a change in time, which allows the rest of the traielr to continue and therefore keeping the continuity of the trailer. Using the character's voice as narrator/ voice over creates an effect that these are thoughts which are going round and round his head, over and over again, which makes the audience feel sympathetic towards his character.
After this black sudden transition the atmosphere of the trailer changes due to the saturation and brightness of the shots. The brightness of the shot is light and summery creating a happy atmosphere, which suggests the relieve and realism of freedom,like an animal leaving 'his cage'. The medium shot used emphasises how close these characters are, implying they are close friends. The use of the contrasting colours from dark lighting to light lighting, connotes to the realisation of leaving prison. When the dark skin character says 'I'm glad your home', Aaron Paul's character facial expression is very stunned and shocked, which could imply that he hasn't had a reaction of being loved before.This makes the audience feel furthermore sympathetic towards his character.
The next montage of shot consisting of a high angled long shot, showing the audience the place where we assume Aaron Paul's character is mainly based within the film. It reveals a retro styled car garage, that links to the genre and storyline of the film. The use of mise en scene of props, for example the sport cars, reinforces the genre of the film and also follows the convention of an action trailer. Having used a selection of close up shots one after another, revealing different characters faces, provides an insight for the audience of who the main characters of the film will be. These close up may be in a certain order of the least important character to the most as this quick cut editing builds up to Aaron Paul's characters face. These close up also show the happiness the characters are feeling, which is shown through the smiling facial expressions. Using fast cut editing here, while this group of friends are laughing suggests that little happiness and laughter will be happening as a sudden black transition is used after this. The juxtaposition of having a happy shots to a stormy rainy shot, shows the emotions this film will explore. This also shows the audience this is where the climax of the film will start, where his 'revenge will begin'. The use of pathetic phallancy, creates a cold and unwelcoming atmosphere, which builds tension, ideal for what action fans. The use of the low key lighting creates casting shadows of their faces and reveals minimal information of what they are doing and where they are. This makes the audience become intrigued therefore wanting to watch the trailer again and then the film. this shot is followed by a close up of the black man and Aaron Paul's character breaking into a locker, which due to medium shots after, reveals they got in. Having used these shots gives an insight of what these characters are like, they rebel against the rules. This would attract the female audience as it gives the characters the 'bad boy' vibe, in which many women like. Having the low key lighting makes the location an unwelcoming one, which is reinforced by the use of props, torch, (mise en scene), as these suggests that they are looking in places they shouldn't be looking.
The dialogue is again used as a sort of narrative, of what Aaron Paul's character thinking as he says, 'Its time to make him pay'. This automatically builds tension and reveals that the storyline which will be revenge to the man who killed his friend, (from the establishing shots of the trailer). This dialogue makes him be seen as the ring leader of this plan, which he's been thinking about ever since he went to prison for something he didn't do. This dialogue continues when he says '... but first we need a car'. This shows a girl smiling, which due to her being a close up shot and also the first women to be the focus pull, she will be important within the film, even the love affair. It followed by high and low angled and medium shots of sports cars of all colours zooming around, with the ambient noise of the humming engines. This makes use of ambient sound emphasises the force and power of these cars, which could be a metaphor for the power Aaron Paul character has to gain revenge to his nemesis.
The use of the behind the shoulder shot shows the relationship between the characters, which as you can see, that they are very close. This shot reflects that they are working together, but due to the casting dark shadows we do not know which friends are working with Aaron. The lighting could suggest evil is turning good due to the lighting being dark and then going to a soft lighting.
The background music (non-diegetic) is of a man singing, which perfectly suits the trailer due to it being about 'getting revenge'. At the beginning of the song the mans' voice is getting progressively louder and more powerful which could connote to Aaron Paul's character, as even through this trailer you can see that he has change and developed, which follows the 'Tessa Perkins Theory' that states that character can change. The instrumental section to the music allows you to see and feeling the adrenaline of the car racing.
The there are three short phrases 'For honour', 'For Love' and 'For redemption'. These are basically the principles which will occur within the trailer. After each phrase there are a few shots which demonstrate the words within the phrase. This use of juxtaposition provides a visual guidance of what the phrases means, therefore helping the audience to create the picture. After the love phrase there is a close up over the shoulder shot of the Aaron Paul kissing a blonde hair woman. This shows that there will definitelty be a romance which follows the conventions of a action film. Due to the blonde hair we assume it is the woman we saw previously, however, the over the shoulder shot provides minimal identity therefore we are unable to tell who it is, enigma.
The last of shots of the trailer involves a vast majority of fast cut editing, which builds up the tension and makes the audience adrenaline explode. Using fast cut editing portrays and reflects how the characters are feeling,which is an effective way to make the audience intrigued and stay concentrated on the trailer. The editing jumps from long shots to close up shots, removing all focal points, enhancing the chaos and the danger the characters are in. The use of gun and high speed vehicles (mise en scene) also reinforces the genre of the film as these are convention of an action film. Using a female actor within these shot would attract both audiences as the woman can associate with the love romance which presume is going on but also how dominant her character is. The male audience would be attracted to this as she is an attractive woman who also has the bad cheeky side to her character, which a lot of males like. Having used the film shots of the main character speeding off a mountain top, provides the ultimate tension of the trailer due the diegetic sound of a high racing engine. When the car powers of the mountain the diegetic noise of the engine stop and a black fade out transition is used. This creates suspense and makes the audience hold their breaths to see if they actually made it. Another fade in transition is used to reveal the car dangling by its back wheels of the helicopter, which relieves the audience from anxiety and suspense. The extreme long shot of the car dangling in the air emphasies how easy it was for the characters to die due to the abnormally humongous canyon devunging the background of the shot. Having used such an life threatening stunt at the finale of the trailer, makes the audience, especially the action fans, want to see the film as it makes them think there will be a lot more adrenaline packed stunts like this one. These stunts for action fans will be the tipping point on if they want to see the film or not, this could therefore be seen as a unique selling point, for this target audience.
The italic style to the typeface makes emphasises the word 'speed', which is very effective. The title is also in block capital letters, which makes the title seem as though it is a statement, that you need speed. The title automatically tells the audience that the film is going to involve fast moving vehicles, therefore appealing to all action fans, who are the clear target audience for this film. Having used a varnished like effect on the letters associates with the paint job which cars consist of, therefore keep reinforcing the films identity of cars.
The next montage of shot consisting of a high angled long shot, showing the audience the place where we assume Aaron Paul's character is mainly based within the film. It reveals a retro styled car garage, that links to the genre and storyline of the film. The use of mise en scene of props, for example the sport cars, reinforces the genre of the film and also follows the convention of an action trailer. Having used a selection of close up shots one after another, revealing different characters faces, provides an insight for the audience of who the main characters of the film will be. These close up may be in a certain order of the least important character to the most as this quick cut editing builds up to Aaron Paul's characters face. These close up also show the happiness the characters are feeling, which is shown through the smiling facial expressions. Using fast cut editing here, while this group of friends are laughing suggests that little happiness and laughter will be happening as a sudden black transition is used after this. The juxtaposition of having a happy shots to a stormy rainy shot, shows the emotions this film will explore. This also shows the audience this is where the climax of the film will start, where his 'revenge will begin'. The use of pathetic phallancy, creates a cold and unwelcoming atmosphere, which builds tension, ideal for what action fans. The use of the low key lighting creates casting shadows of their faces and reveals minimal information of what they are doing and where they are. This makes the audience become intrigued therefore wanting to watch the trailer again and then the film. this shot is followed by a close up of the black man and Aaron Paul's character breaking into a locker, which due to medium shots after, reveals they got in. Having used these shots gives an insight of what these characters are like, they rebel against the rules. This would attract the female audience as it gives the characters the 'bad boy' vibe, in which many women like. Having the low key lighting makes the location an unwelcoming one, which is reinforced by the use of props, torch, (mise en scene), as these suggests that they are looking in places they shouldn't be looking.
The dialogue is again used as a sort of narrative, of what Aaron Paul's character thinking as he says, 'Its time to make him pay'. This automatically builds tension and reveals that the storyline which will be revenge to the man who killed his friend, (from the establishing shots of the trailer). This dialogue makes him be seen as the ring leader of this plan, which he's been thinking about ever since he went to prison for something he didn't do. This dialogue continues when he says '... but first we need a car'. This shows a girl smiling, which due to her being a close up shot and also the first women to be the focus pull, she will be important within the film, even the love affair. It followed by high and low angled and medium shots of sports cars of all colours zooming around, with the ambient noise of the humming engines. This makes use of ambient sound emphasises the force and power of these cars, which could be a metaphor for the power Aaron Paul character has to gain revenge to his nemesis.
The use of the behind the shoulder shot shows the relationship between the characters, which as you can see, that they are very close. This shot reflects that they are working together, but due to the casting dark shadows we do not know which friends are working with Aaron. The lighting could suggest evil is turning good due to the lighting being dark and then going to a soft lighting.
The background music (non-diegetic) is of a man singing, which perfectly suits the trailer due to it being about 'getting revenge'. At the beginning of the song the mans' voice is getting progressively louder and more powerful which could connote to Aaron Paul's character, as even through this trailer you can see that he has change and developed, which follows the 'Tessa Perkins Theory' that states that character can change. The instrumental section to the music allows you to see and feeling the adrenaline of the car racing.
The there are three short phrases 'For honour', 'For Love' and 'For redemption'. These are basically the principles which will occur within the trailer. After each phrase there are a few shots which demonstrate the words within the phrase. This use of juxtaposition provides a visual guidance of what the phrases means, therefore helping the audience to create the picture. After the love phrase there is a close up over the shoulder shot of the Aaron Paul kissing a blonde hair woman. This shows that there will definitelty be a romance which follows the conventions of a action film. Due to the blonde hair we assume it is the woman we saw previously, however, the over the shoulder shot provides minimal identity therefore we are unable to tell who it is, enigma.
The last of shots of the trailer involves a vast majority of fast cut editing, which builds up the tension and makes the audience adrenaline explode. Using fast cut editing portrays and reflects how the characters are feeling,which is an effective way to make the audience intrigued and stay concentrated on the trailer. The editing jumps from long shots to close up shots, removing all focal points, enhancing the chaos and the danger the characters are in. The use of gun and high speed vehicles (mise en scene) also reinforces the genre of the film as these are convention of an action film. Using a female actor within these shot would attract both audiences as the woman can associate with the love romance which presume is going on but also how dominant her character is. The male audience would be attracted to this as she is an attractive woman who also has the bad cheeky side to her character, which a lot of males like. Having used the film shots of the main character speeding off a mountain top, provides the ultimate tension of the trailer due the diegetic sound of a high racing engine. When the car powers of the mountain the diegetic noise of the engine stop and a black fade out transition is used. This creates suspense and makes the audience hold their breaths to see if they actually made it. Another fade in transition is used to reveal the car dangling by its back wheels of the helicopter, which relieves the audience from anxiety and suspense. The extreme long shot of the car dangling in the air emphasies how easy it was for the characters to die due to the abnormally humongous canyon devunging the background of the shot. Having used such an life threatening stunt at the finale of the trailer, makes the audience, especially the action fans, want to see the film as it makes them think there will be a lot more adrenaline packed stunts like this one. These stunts for action fans will be the tipping point on if they want to see the film or not, this could therefore be seen as a unique selling point, for this target audience.
The italic style to the typeface makes emphasises the word 'speed', which is very effective. The title is also in block capital letters, which makes the title seem as though it is a statement, that you need speed. The title automatically tells the audience that the film is going to involve fast moving vehicles, therefore appealing to all action fans, who are the clear target audience for this film. Having used a varnished like effect on the letters associates with the paint job which cars consist of, therefore keep reinforcing the films identity of cars.
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