Font analysis- Fonts used in film trailers

Last Things

The font used for 'Last Things' subverts to the stereotypical font which is usually used for trailers or posters. It subverts as usually the font is in an 'Arial' white coloured font, which is simple but effective to use for a horror genre. However, 'Last Things' uses decayed bones to spell out the name, which automatically connotes to the genre of the film; a horror. As this subverts to the traditional font used, it means it would stand out from competing trailer fonts, therefore making it more eye catching. Using bones for the font gives an insight to the film as they connote eaten, death and remains. Although this font is effective, there are downfalls to the font. One negative is that it may make the trailer tacky, therefore taking away from the tension and atmosphere we have created. Another negative to this font is that genre could be mistaken for a historical action film as the these bones could connote to this. The title 'Last Things', could suggest the remains of the last protagonist or even the antagonist. 

VHS Horror 

This font is for the film 'VHS' which 80% of the film is recorded on a hand held camera or GoPro camera. Having used a digital pixelated  styled font similar to font seen on video tapes, links to the type of cameras used to film the production. This tells us that the font is very important as we want to get the right message across to the audience. The use of having the font white, allows it to, firstly, stand out from the background; but secondly follows to the conventions of a horror film as the font is usually white as it creates an eerie, spooky atmosphere. The background of this font furthermore creates a daunting atmosphere due to the shallow depth of field shot. This creates a dark shadows, which suggests the location of the film being mostly set in the woods or forests. When creating our font, we need to take into account what background would mainly make the font stand out and portray the correct message we want to show and also create an unnerving atmosphere, which would make our target audience, horror fans, to become intrigued to watch it. 

Insidious 2 
This is the font used for the film 'Insidious 2', a demonic horror, which 'Patrick Wilson plays the complex protagonist. As you can see, this font uses two colours, red and white. The white obviously follows the conventions of horror font as its simple but create an eerie atmosphere. The red connotes to blood, murder and death which are all involved within a stereotypical horror. Having these colours both in the font could suggests an alternative meaning, especially due to having these colours being next to each other. This could suggests that it is good vs evil as white connotes to purity and innocence whereas red connotes to blood and murder- effective use of colours. The use of the red colour is only used for certain letters of the title, which makes the font seem more eye-catching and boldly stands out. The word 'Insidious' has synonyms such as 'evil' and 'demonic' , which instantly intrigues the horror fans, but creates an enigma on what is so evil...

 A Nightmare on Elm Street
The use of the red font connotes to blood death and murder, which like I have said, are the conventions of a horror film font. However this film titles is developed more as they have added a red splattered mist behind the font, making it seem as though blood has sprayed and condensed behind the font. This automatically tells you, the audience, that violence and murders would commence within this film, therefore follows the horror genre conventions. Having the background effect as if it was mist suggests that the murders are infectious, therefore numerous murders within the film. The mist effect also allows the typeface in the foreground to stand boldly out, even though they are both red colours. The sizing of the title of the font is effective as well, due to having the word 'nightmare' smaller than 'Elm Street'. Having this size for the word 'Nightmare', makes the appearance seem blurry, which could suggest the dream element to the name. The larger sized font obviously tells the audience where these 'nightmare's' occur, on 'Elm Street', which due to the emphasised size, is an important feature to remember for the film. The black background is used practically in every horror trailer, stereotypically. This is due to the black being one of the only colour which allows the font to stand out boldly.